This product is approved
Approved by HEART UK

This product is approved by HEART UK - The Cholesterol Charity

Elephant Atta Chakki Gold has received the stamp of approval from HEART UK

Elephant Atta has been the number one chapatti flour brand in the UK since 1962. In 2015 the brand launched its new Elephant Chakki Gold - finely stone-ground atta made from 100% whole wheat milled into the tiniest, softest grains. Elephant Atta Chakki Gold has received the stamp of approval from HEART UK for being 100% whole wheat and low in saturated fat*.

The brand also aims to support HEART UK in raising awareness of cholesterol, particularly amongst South Asians who are more susceptible to cardiovascular diseases and higher cholesterol than many other ethnic groups.

The way to a healthy heart is through an active lifestyle and a healthy diet rich in fruits, vegetables, whole-wheat, and low in saturated fat and salt. In fact, whole-wheat provides added nutrients that are not found in refined grains. 

Visit the brand new Elephant Atta website ​( for health tips, healthy recipes, product information, competitions and promotions.

Find out about what Elephant Atta and HEART UK have been doing together. 

Download the HEART UK Elephant Atta 7 day meal plan.

*Elephant Atta Chakki Gold is low in saturated fat. 

Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels.