This product is approved
Approved by HEART UK

This product is approved by HEART UK - The Cholesterol Charity

Product approval policy
Product approval policy

HEART UK has developed a formal product approval policy – click on the link to read more about the Key principles of our product approval policy.


Cheerios Oat Crisp has met the stringent criteria, checks and balances operated by HEART UK's product approval scheme.

NESTLÉ CEREALS are delighted to introduce the latest edition to the CHEERIOS franchise: CHEERIOS OAT CRISP and CHEERIOS CINNAMON OAT CRISP.

Deliciously crunchy flakes made with whole grain oats and mixed with light & crispy CHEERIOS, developed to help lower cholesterol! Naturally high in fibre, low in saturated fat and containing oat fibre beta-glucan, CHEERIOS OAT CRISP can help keep hearts healthy.

CHEERIOS OAT CRISP has been specifically developed to include whole grain oats and additional oat fibre.  Both varieties provide at least 1/3 of the daily recommended intake of beta-glucan per serving required to have an effect on blood cholesterol, enabling both products to make a claim to help reduce cholesterol.  A 40g serving of NESTLÉ CHEERIOS OAT CRISP also provides at least 28% of the NRV of 5 B-vitamins, iron and calcium.

Many breakfast cereals contain added sugar.  Despite this they can still make an important contribution to the diet.  Breakfast cereals are eaten in relatively small portions meaning that the sugar contribution to the overall diet is small.  Under the Department of Health front of pack labelling scheme anything between 5g and 22.5g per 100g is considered medium sugar.  Both variants of Cheerios Oat Crisp contain 23g of sugar per 100g so sit just outside this range.  One standard bowl of the Cheerios Oat Crisp (40g) would provide just 9g sugar which is less than two teaspoons.  If you add 125ml of semi-skimmed milk a standard bowl provides 15g (the other 6g is provided by the milk sugars).

If you have any queries about Cheerios Oar Crisp or HEART UK approval you can contact us here with your query.

NRV = Nutrient Reference Value.  NRV's are recommendations for our daily intake of vitamins and minerals based on currently available scientific knowledge.